Event tips
Practical playbooks from running and watching hundreds of local market events. Short, specific, no marketing fluff — pick the one that matches the problem you've got this week.
How to price your first event
A practical framework for setting ticket and stall prices that cover your costs, feel fair to attendees and sellers, and leave room to grow.
Read tipPromoting your event on a tiny budget
The cheap, repeatable marketing tactics that actually fill a local market — and the expensive ones that rarely pay off for small organisers.
Read tipAn 8-week pre-event checklist
A phased countdown of everything that needs to happen before doors open — from venue contracts to gate signage — so nothing important gets missed.
Read tipRunning smooth gate operations
How to design entry so a queue of 200 people clears in 15 minutes — staffing, signage, scanner setup, and the small details that prevent meltdowns.
Read tipRecruiting and keeping good stallholders
Where to find quality sellers for a new market, how to vet them quickly, and the small habits that turn one-off bookings into a returning roster.
Read tipRecurring markets vs. one-off events
When a weekly or monthly market makes sense, when it doesn't, and how to avoid the burnout that kills most recurring events in year two.
Read tipGot an event to plan?
Your first event on OM Events is free — no card required.